Community Guidelines

The short version

• Write about your own experience, honestly.
• Keep personal information out of your posts, whether it is yours or someone else's.
• Be respectful. Disagree with opinions, not with people.
• No spam, self-promotion, affiliate links or sales.
• Post only photos you took yourself.
• Report suspected fakes in good faith, with facts you can support.

These guidelines are part of our Terms of Use. Our Privacy Policy explains what we store when you post.

Reviews

• First-hand only. Review products you own or have worn. A pair you bought secondhand is fine; just say so.
• Be specific. The most useful reviews say which style and size you bought, how it fit compared with your usual size, how long you have worn it and in what conditions.
• Disclose connections. If you work for a brand, retailer or reseller, or you received the product for free, say so in the review. Reviews written by or for a brand, seller or competitor, or paid for in any way, are not allowed.
• One review per purchase. Update your story in the comments rather than posting a second review of the same pair.
• Think your pair is fake? Don't review it as a genuine product. Read our authenticity guide and, if it applies, file a report instead.

Comments

Comments are for questions, answers and follow-ups. Stay on topic, be kind to newcomers and keep criticism aimed at products and ideas, not at people. Name-calling, pile-ons and arguments carried over from other posts will be removed.

Counterfeit reports

A good report helps other shoppers without accusing anyone of more than the evidence shows.

• Describe what you saw. Say what was offered, where and when, and what made you suspicious, such as a very low price, missing security features or a look-alike web address.
• Link the listing or website, and add your own screenshots or photos if you have them. Crop out anything personal.
• Stick to facts you can support. Write "the listing shows no security label and the price is 70% below retail" rather than "this seller is a criminal". Don't guess at who is behind a website.
• Don't post private details. Store names, marketplace usernames and website addresses are fine. Private individuals' full names, home addresses, phone numbers and emails are not.
• Know the difference. Sheepskin boots made by other companies and sold under their own brand names are not counterfeit UGG® products. Whether they can be sold as "ugg boots" depends on trademark law in each country, which is a separate question. Our trademark guide explains it.

Every report is reviewed by a moderator before it appears in our community counterfeit alerts. Unless a moderator marks it "Confirmed", a published report is the opinion and observations of the person who posted it, not a verified finding. If you were sold a fake, also report it to the marketplace and to the brand; our authenticity guide explains how.

Privacy and personal data

Never post personal information, whether it is yours or someone else's. That includes phone numbers, home or email addresses, order and tracking numbers, receipts with names on them, and photos of other people who have not agreed to appear. Your email address is optional and is never shown publicly. Photos are resized in your browser before upload, which normally strips hidden location data, but anything visible in the picture stays, so check shipping labels and backgrounds before you post.

Photos

Photos must be your own, and they should show the product you are writing about. Do not post photos from stores, brands, other reviewers or social media accounts. Nothing explicit, violent or unrelated to the review or report.

Never allowed

• Harassment, threats, hate speech or slurs about anyone's identity.
• Spam, advertising, self-promotion, affiliate links, referral or discount codes.
• Buying, selling or trading products, including "DM me" offers.
• Impersonating another person, a brand, a retailer or a moderator.
• Illegal content, or content that infringes someone else's rights.

How moderation works

Reviews and comments go live when you post them. Moderators check them and may act on anything that breaks these guidelines. Reports wait for approval before they are published. Depending on the problem, a moderator may:

• edit a post, but only to remove personal information or content that breaks the rules; we never change ratings or opinions;
• hide a post while we look into a complaint;
• delete a post, along with its photos; or
• block further posting after serious or repeated violations.

Appeals and removal requests

You can delete your own posts at any time from the same browser you used to post them. If that is not possible, or if you want to appeal a moderation decision, email [email protected] with a link to the post and a short explanation. If a report names your store or listing and you believe it is wrong, send us the link and your side of the story. We will review it and may correct, update or remove the report. Copyright, trademark and other legal complaints are covered in our Terms of Use.