About us

About UGG Review

UGG Review is an independent community and guide for people who wear, buy or are simply curious about UGG® footwear. We publish researched guides, host reviews written by real owners and collect community alerts about counterfeit products.

Friends sitting together on autumn steps, wearing cozy sheepskin-lined boots

What UGG Review is

UGG Review is a community website about UGG® boots, slippers and shoes, run by a small independent team. It exists to answer the questions people actually have before and after they buy: Where did these boots come from? What are they made of? Will this style fit me? How do I keep them looking good? And how can I tell whether a pair, a listing or a website is genuine?

The site is for anyone deciding whether a pair is worth it, comparing styles, trying to work out whether a bargain is too good to be true, or hoping to make a favorite pair last another winter. It is built around a simple idea: the most useful information comes from careful research and from people who have actually worn the product.

We are not a store and we do not sell anything. We do not handle orders, returns or warranty claims, and we do not speak for the brand. We are also not connected to the company that owns the UGG brand; see our disclaimer below.

What we do

Researched guides

Our guides cover the history of sheepskin boots and the UGG brand, the brand today, the long-running "UGG" vs. "ugg boots" trademark story, materials, how to spot fakes, care and cleaning, sizing and the main styles. Each guide lists the sources we used and the date it was last updated.

Reviews from real owners

Anyone who owns a pair can write a review, add photos and answer questions in the comments. You can browse everything in all reviews. We value detail over star ratings: how a pair fit, how it held up after a season, how it handled rain or slush, and what you would do differently next time.

Community counterfeit alerts

Fake listings and look-alike websites are a real problem for shoppers. If you come across one, you can report it. A moderator reviews every report before it is published in our community counterfeit alerts, so other shoppers can learn from what you saw.

Editorial independence

  • No payment for reviews. Nobody pays us to publish, rank or remove a review, and we do not run sponsored reviews.
  • No affiliate links. We do not earn a commission when you click a link or buy something, so we have no reason to push you toward any store or product.
  • We don't rewrite your words. We do not edit reviews or comments, except to remove personal information or content that breaks our Community Guidelines. We never change a rating or an opinion.
  • Sources, not hearsay. In our guides we rely on primary and reputable sources, such as company filings, court records, official brand pages and established news outlets, and we list them at the end of each page. When we cannot verify a detail, we leave it out.

How moderation works

Reviews and comments are published when you post them, and moderators check them and act on anything that breaks the rules. Counterfeit reports work differently: each one waits for a moderator's approval before it becomes public, because a report can affect a seller's reputation. Unless a moderator marks a report "Confirmed", it describes what the person who posted it saw and believes; it is not a verified finding.

When something breaks the rules, moderators may edit out personal information, hide the post or delete it. You can delete your own posts from the browser you posted with, or email us. The details are in our Community Guidelines, Terms of Use and Privacy Policy.

Not affiliated with UGG or Deckers

Contact us

Found a mistake in a guide, want a post removed, or have a question about the site? Email [email protected]. If your message is about a specific page or post, please include its link.

Frequently asked questions

Is UGG Review the official UGG website?

No. UGG Review is an independent community site. It is not affiliated with, endorsed by or sponsored by Deckers Brands, which owns the UGG brand. For orders, returns or warranty questions, contact the brand or the store you bought from.

Does UGG Review earn money from links or reviews?

No. We do not use affiliate links, nobody pays us to publish, rank or remove a review, and we do not run sponsored reviews.

Who writes the reviews on UGG Review?

Visitors who own the products. Reviews and comments are published when they are posted, and moderators remove personal information or content that breaks the Community Guidelines. We do not change ratings or opinions.

How do I report a mistake in one of your guides?

Email [email protected] with the link to the page and what you think is wrong, ideally with a source. We check corrections against primary or reputable sources and update the page and its last-updated date.

Can I delete something I posted?

Yes. You can delete your own post from the same browser you used to post it. If that is not possible, email [email protected] with the link to the post.